Posted 19th October 2011
‘With Ur Love’, Cher Lloyd’s much anticipated follow up to first single ‘Swagger Jagger’ has finally arrived! The balloon filled visual sees Cher on a mission to find her love interest with a group of friends in a world where laughter and sunshine abide. Something like a teen appropriate ‘Sex and the City’. That was exactly what inspired our thoughts behind the styling for this visual. With Cher resembling an ever-lovable (and brunette) Carrie Bradshaw with her friends in tow (I guess it was Miranda’s day off?)...
We went for a look that was Transatlantic - something her Bratz would love here, but her Americano Bratz would totally dig too. We played around with nude colours to soften the look and added a vibrant blue to highlight Cher’s deep brown eyes and to bring out her fun and youthful side. By mixing ‘young’ and ‘mature’ elements we were able to achieve an appropriate look for a video all ages can find joy in. For example; mix a ‘party night classic’ like a leather jacket, with a pair of frilly socks that your grandparents would love you to wear till your 30, and Bob’s your uncle (or Charlie if you prefer).
For Cher’s second outfit we glam-rocked her up – a look inspired by Cher’s more ‘grrr’ side that we all love. She wore super high wedges that certainly would hurt your little toe if they ever dropped on it, and some angled blinging jewellery that really gave her a glam yet sharp edge. To achieve something like this we always experiment with accessories - mixing two necklaces together, or adding a bracelet to a necklace for a longer length, the possibilities are endless :)
Our days work didn’t end there - we also styled the extras in the video, which means nearly everyone you see had a mini Cher-over. We wanted her friends to look different but to also represent the different sides of Cher that you see in her music and personality. Most of all we wanted them to compliment Cher and be a real representation of fashion amongst us young ones ;)
Finally, it was just a bundle of laughs. Working with Cher is always a pleasure and this track had us bobbing our shaved heads all day… With her album coming out on 7th November we are super excited to see what treats she has in store for ya’ll!!
Speak soon lovelies,
Ayishat & Louize xx
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